Price isn't all with car cover from TescoCompare

Tesco has launched a car insurance comparison website, which includes policies from insurers not listed on other aggregator sites.

TescoCompare.com currently searches 29 products to help find the best deal in terms of the level of cover offered, rather than on price alone. Customers can compare features such as whether or not a courtesy car or legal cover is included, as well as cover for child seats or satellite navigation systems.

'Customers want more than just the usual "shop around" tool for insurance premiums,' says Peter Dingle, managing director of Tesco Compare.

But while the website is backed by Royal Bank of Scotland, Directline, RBS's flagship insurance brand, will not be appearing. Earlier this year, Directline criticised comparison sites and insisted: 'Our whole ethos has always been around being simple and straightforward. We believe customers can get better deals by coming to us directly rather than via an aggregator site.'

Gocompare says that it welcomes the arrival of Tesco into the comparison site market, but warns that 'with just 30 products available the site is less comprehensive than the existing big three comparison services'.